Brand stories are key to selling yourself as a coach.
But coaches are busy people! Between finding new clients, processing invoices, and doing the actual coaching, it’s easy to feel spread thin.
And what happens when we feel harried or unmotivated? The storytelling falls to the side.
Don’t fall into a storytelling slump. Here’s how I find the time and motivation to write more brand stories.
Add your suggestions in the comments!
Take a break
Everybody needs a break. Whether you need a short walk around the block or a full week to recuperate, there’s nothing wrong with taking a break from your business.
Just make sure you have a plan to return refreshed and inspired! The key is to use your time away to write more potent, powerful stories for your brand.
Read something unrelated
In a storytelling rut? One of the most powerful things you can do is to read material that’s completely unrelated to your business.
If you’re a fitness coach, take a break from the fitness blogs. Instead, check out books on psychology, productivity, or even farming. For those looking for more of an escape, fictional stories are also a great option.
Your brain makes subconscious connections when reading about new things. The result is a rich synthesis of information that’s perfect for storytelling.
Use a task tracker
What happens if you feel like writing your story, but don’t have the time? It’s all about time management and prioritization.
Create a structured timeline in your tracker with tasks and due dates. This will keep you on track to write your story—even when life gets crazy.
Find an accountability partner
Sometimes what you really need to stay on track is a buddy. A little peer pressure can help you meet your goal for regular storytelling.
Join an online mastermind group or local Meetup group to find your accountability partner. Try to find someone with a different set of skills so you can complement each other’s strengths.
Storytelling takes a lot of brain power so sometimes you just need to reset, refresh and carry on.
Your story…to be continued