While humans are born storytellers, our stories don’t just materialize out of thin air. Your culture, life experiences, biology, and family history play into how your brain makes connections and tells stories.

In other words, your culture has a lot to do with how you tell your story.

Whether you had an all-American upbringing in New Jersey or come from a family of immigrants, your life story makes you unique.

Don’t shy away from your unique perspective. Even if you have a similar background to other people, nobody is 100% like you. Use your culture to create more powerful, engaging stories.

Here’s how you can use your culture for storytelling.

1. Family history and legacy

Your family legacy shapes your sense of culture. Legacy isn’t just about your country of origin, but the legends and stories of your experience within the family.

Were you raised by a single parent? Did you spend every Sunday baking biscuits with grandma? Or spend your evenings in the mountains with outdoorsy parents?

Do you come from a long line of strong women? Embrace that in your story. Touch on the experiences of your mother and grandma to frame your story for the audience.

2. Share sayings or old wives’ tales

You likely have anecdotes or sayings that are unique to your upbringing. While they may need a little context to give your audience their full meaning, I say embrace family or cultural sayings.

If your family immigrated from India, consider including Indian folktales or sayings in your story when appropriate. This gives your audience a sense of who you are and your world view.

3. Use different storytelling formats

Were you raised to be modest and a little camera-shy? That’s okay! That’s part of your story, and that’s nothing to be ashamed of. Use your background to embrace new storytelling formats.

For example, some people grow up telling stories through dance, song, and even puppets. I know that puppets sound a little silly, but if they work for you, I say go for it.

Culture is the lens through which we see the world. Embrace your unique perspective to share the story of your life and business to attract more clients.

How do you use your culture to tell your story? Let me know in the comments below!

Your story…to be continued