3 Ways the Science to Storytelling Can Help You Make More Sales

3 Ways the Science to Storytelling Can Help You Make More Sales

Our digital-first world lets us stay connected and consume information faster than before. Unfortunately, this sometimes means brands face stiff online competition. If small businesses and solopreneurs want to stick out in the online world, it’s critical to use storytelling. And did you know there's actually a science to storytelling? But why is storytelling so [...]
Introducing Irresistible Storytelling for your brand, blog or business!

Introducing Irresistible Storytelling for your brand, blog or business!

For the past 6 years or so, I’ve been blogging at Judy-isms, where I share my life stories and observations that never cease to amaze me; my irresistible storytelling. In addition, I’ve focused my career on helping individuals and small businesses with their communications, messaging and blogging needs to reach their key audiences. I’ve always had a [...]
7 Tips to Showcase Your Personal Story and Land the Perfect Job

7 Tips to Showcase Your Personal Story and Land the Perfect Job

Fact: your personal story is unique to only you. Paging Captain Obvious! So, if this obvious fact need not be spoken, why don’t more people use their personal story to their benefit? Especially when they’re selling themselves? It’s important to showcase your personal story when interviewing for a job. Today’s job market is more competitive [...]
6 Simple Steps to Visual Storytelling

6 Simple Steps to Visual Storytelling

Did you know there’s an actual name for using images and videos in your story? It’s called visual storytelling. Seriously. Did you also know there’s a science to visual storytelling? No, really – you can read about it here. Images and videos aren’t just used to make your story pretty. Visuals sometimes tell more of [...]
My 3 Favorite Brands Using Storytelling to Reach Target Audiences

My 3 Favorite Brands Using Storytelling to Reach Target Audiences

As consumers, irresistible storytelling impacts our buying habits almost every minute of every day, and sometimes we don’t even notice. This is not an accident. In fact, brands using storytelling to reach target audiences to sell products is a deliberate strategy. Once upon a time a brand would hire an advertising agency to create ads [...]
5-Day Challenge to Irresistible Storytelling in 3 Easy Steps

5-Day Challenge to Irresistible Storytelling in 3 Easy Steps

Have you ever started a new book only to find you can’t put it down? Are you sad when a movie ends wishing it could go on just a little longer? Do you ever wonder why certain television commercials make you cry and others you never remember? Simple explanation: each of these example plays on [...]