While humans are born storytellers, our stories don’t just materialize out of thin air. Your culture, life experiences, biology, and family history play into how your brain makes connections and tells stories. In other words, your culture has a lot to do with how you tell your story. Whether … [Read more...] about How culture transforms storytelling
Believe it or not, all great stories have something in common: they have a story structure or pattern. This recipe has been passed down for generations, lasting through the human oral tradition and into modern times. I know how hard storytelling can be. As business storytellers, sometimes it’s … [Read more...] about The 9 Steps to Story Structure
Storytelling is a fun and engaging way to grow your business. But, sometimes, we clam up when we try telling our story, especially to larger audiences. When it comes to calming our nerves, we can learn so much from great speakers. TED Talks is a great example of powerful speakers who excel at … [Read more...] about Talking like TED: Building confidence in telling your story
Stories aren’t static words on a page. They’re lively, exciting experiences that help you connect with your ideal customer. Once upon a time, human storytelling traditions were all passed down by word of mouth. It wasn’t until recent history that we began writing our stories. While there’s … [Read more...] about Live streaming for storytelling
As a coach, I know it’s hard to sell your services. You’re in the business of forging genuine, meaningful relationships. You don’t want to come off as salesy, spammy, annoying, or boastful. That said, selling is still an essential part of growing any business—and yes, that means your business … [Read more...] about Promoting your story without being salesy
Here’s the thing about storytelling: it’s highly personal, and you deserve some privacy. It’s inevitable that you’ll need to share your personal life to promote your coaching business. But where do we draw the line between storytelling and that sense of privacy? It’s hard to protect your … [Read more...] about Where Do You Draw the Privacy Line in Storytelling for your Coaching Business?