My 3 Favorite Brands Using Storytelling to Reach Target Audiences

My 3 Favorite Brands Using Storytelling to Reach Target Audiences

As consumers, irresistible storytelling impacts our buying habits almost every minute of every day, and sometimes we don’t even notice. This is not an accident. In fact, brands using storytelling to reach target audiences to sell products is a deliberate strategy. Once upon a time a brand would hire an advertising agency to create ads [...]
6 Inspirational Storytelling Techniques to Build Your Brand

6 Inspirational Storytelling Techniques to Build Your Brand

My all-time favorite storyteller/writer is Judy Blume. Of course, growing up I mainly loved her because we shared a first name. It’s true. But after reading all her books and stories, I fell in love with her even more. I connected so deeply with her writing, I felt as if I was one of her [...]