Bootstrapping Your Marketing Through Stories

Bootstrapping Your Marketing Through Stories

Sara is pursuing her dream job: life coaching. She’s never been happier or more fulfilled with her job. But there’s a problem. Sara spends the bulk of her time coaching clients. She barely has a moment to answer email or even think about generating new business. Sara isn’t alone. It can be hard for a [...]
Put Me in Coach! Brand Storytelling for your Business

Put Me in Coach! Brand Storytelling for your Business

Rory was pumped. She just finished her master’s in counseling and knew exactly what she wanted to do: life coaching. After months of careful planning, Rory took the plunge and struck out on her own. But she’s feeling uneasy now. Even after designing a beautiful website, posting daily on social media, and looking for clients [...]
Small But Mighty — The Importance of Storytelling for Solopreneurs

Small But Mighty — The Importance of Storytelling for Solopreneurs

Everybody knows the story of David and Goliath. Despite his puny size, David successfully beats the huge, muscular Goliath with the deft maneuver of a slingshot. I think this story is particularly poetic for small business owners and solopreneurs. Despite what you might think, small business is the backbone of the U.S. economy, accounting for [...]