Sara is pursuing her dream job: life coaching. She’s never been happier or more fulfilled with her job. But there’s a problem. Sara spends the bulk of her time coaching clients. She barely has a moment to answer email or even think about generating new business. Sara isn’t alone. It can be hard … [Read more...] about Bootstrapping Your Marketing Through Stories
Rory was pumped. She just finished her master’s in counseling and knew exactly what she wanted to do: life coaching. After months of careful planning, Rory took the plunge and struck out on her own. But she’s feeling uneasy now. Even after designing a beautiful website, posting daily on … [Read more...] about Put Me in Coach! Brand Storytelling for your Business
Everybody knows the story of David and Goliath. Despite his puny size, David successfully beats the huge, muscular Goliath with the deft maneuver of a slingshot. I think this story is particularly poetic for small business owners and solopreneurs. Despite what you might think, small business is … [Read more...] about Small But Mighty — The Importance of Storytelling for Solopreneurs
For some, storytelling is a natural as breathing. They can take anything – products, services, experiences – and turn them into a great story that grabs an audience’s attention, and leaves them with no option other than to do exactly what is asked. For others, the idea of writing a story about … [Read more...] about How to Create Storytelling for your Brand, Blog or Business in 3 Easy Steps — and some Freebies!