Everybody knows the story of David and Goliath. Despite his puny size, David successfully beats the huge, muscular Goliath with the deft maneuver of a slingshot. I think this story is particularly poetic for small business owners and solopreneurs. Despite what you might think, small business is … [Read more...] about Small But Mighty — The Importance of Storytelling for Solopreneurs
For some, storytelling is a natural as breathing. They can take anything – products, services, experiences – and turn them into a great story that grabs an audience’s attention, and leaves them with no option other than to do exactly what is asked. For others, the idea of writing a story about … [Read more...] about How to Create Storytelling for your Brand, Blog or Business in 3 Easy Steps — and some Freebies!
As consumers, irresistible storytelling impacts our buying habits almost every minute of every day, and sometimes we don’t even notice. This is not an accident. In fact, brands using storytelling to reach target audiences to sell products is a deliberate strategy. Once upon a time a brand would … [Read more...] about My 3 Favorite Brands Using Storytelling to Reach Target Audiences
My all-time favorite storyteller/writer is Judy Blume. Of course, growing up I mainly loved her because we shared a first name. It’s true. But after reading all her books and stories, I fell in love with her even more. I connected so deeply with her writing, I felt as if I was one of her characters. … [Read more...] about 6 Inspirational Storytelling Techniques to Build Your Brand