I know it’s hard to find new coaching clients. That’s the number-one struggle many coaches face. The thing is, it’s much easier to find your ideal clients when you map out who you’re looking for. Use this five-question checklist to evaluate your potential coaching clients. This ensures you work … [Read more...] about Your Checklist for Ideal Coaching Clients
Sara is pursuing her dream job: life coaching. She’s never been happier or more fulfilled with her job. But there’s a problem. Sara spends the bulk of her time coaching clients. She barely has a moment to answer email or even think about generating new business. Sara isn’t alone. It can be hard … [Read more...] about Bootstrapping Your Marketing Through Stories
Rory was pumped. She just finished her master’s in counseling and knew exactly what she wanted to do: life coaching. After months of careful planning, Rory took the plunge and struck out on her own. But she’s feeling uneasy now. Even after designing a beautiful website, posting daily on … [Read more...] about Put Me in Coach! Brand Storytelling for your Business
Everybody knows the story of David and Goliath. Despite his puny size, David successfully beats the huge, muscular Goliath with the deft maneuver of a slingshot. I think this story is particularly poetic for small business owners and solopreneurs. Despite what you might think, small business is … [Read more...] about Small But Mighty — The Importance of Storytelling for Solopreneurs
For some, storytelling is a natural as breathing. They can take anything – products, services, experiences – and turn them into a great story that grabs an audience’s attention, and leaves them with no option other than to do exactly what is asked. For others, the idea of writing a story about … [Read more...] about How to Create Storytelling for your Brand, Blog or Business in 3 Easy Steps — and some Freebies!
As consumers, irresistible storytelling impacts our buying habits almost every minute of every day, and sometimes we don’t even notice. This is not an accident. In fact, brands using storytelling to reach target audiences to sell products is a deliberate strategy. Once upon a time a brand would … [Read more...] about My 3 Favorite Brands Using Storytelling to Reach Target Audiences