Irresistible Storytelling Blog
While there’s value in written storytelling, sometimes it’s not enough. Live streaming is the perfect way to engage your audience with your story.read more
As a coach, it’s hard to sell your services. You’re in the business of meaningful relationships. But selling is still essential to growing your business.read more
Here’s the thing about storytelling: it’s highly personal. It’s inevitable that you’ll need to share your personal life to promote your coaching business. But where do we draw the line between storytelling and a sense of privacy?read more
Brand stories are key to selling yourself as a coach. But coaches are busy people! Between finding new clients, processing invoices, and doing the actual coaching, it’s easy to feel spread thin. And what happens when we feel harried or unmotivated? The storytelling falls to the side. Don’t fall into a storytelling slump. Here’s how [...]read more
Hi! I’m Judy Cohen, storytelling coach and recovering public relations executive. In my 20+ year career in PR, I used storytelling to successfully promote big brands, super niched and unique companies even pop stars and a one-hit wonder rap artist (a story for another time).